It's no secret that sine January 1, 2016, the final millennial turned 21 and we became the majority of wine drinkers in the United States. As millennial wine importers, this is the market we focus on and approaching our generation is quite different than before.
We'll dedicate the next few blogs to looking at how millennials are researching, buying, and ultimately consuming wine. But first, let's take a look at some of the simple statistics that show why this matters.
We've created an infographic below that demonstrates all the reasons why the wine industry should be listening and adapting to the generation with the most buying power and highest likelihood of splurging on a bottle.